Modest Clothing For The Modern Woman: FunkyFrum.com
Why sacrifice style for modesty? That’s
the concept behind FunkyFrum.com, a recently launched online
store. Rachel Lubchansky, 27, founded the savvy online fashion
boutique to provide an e-solution “for the broad spectrum
of women who aren’t willing to forgo femininity and style
for modest dressing.”
Lubchansky’s discriminating taste and keen eye are reflected
in the unique, funky, fun and tasteful pieces offered on the
site. The goal at FunkyFrum.com is to provide its clients with
attractive, modest and modern clothing options regardless of
the season or where they live, empowering modest women throughout
the country with feminine, youthful and stylish apparel.
Lubchansky kicked off the launch of FunkyFrum.com with a preview
trunk show at her 1930’s home in St. Louis, Missouri.
Her e-commerce website officially opened for business in August.
“Expect a refreshing mix of modestly-appropriate skirts,
tops, sweaters, blouses and head garb,” says Lubchansky.
“The biggest issue modest-abiding women face today is
the limited assortments of stylish clothing currently available
at retail. FunkyFrum.com will provide clients with attractive,
modest wardrobing options for all occasions, seasons and environments,”
Upon relocating to St. Louis (her hometown) in 2002 from New
York, Lubchansky (formerly Rachel Milder) realized a void in
the market of modest women’s apparel. As a style-sensitive,
newly Modern Orthodox Jewish woman, Lubchansky had a hard time
finding feminine, youthful and stylish apparel to suit her new
choice of lifestyle. When neighbors and friends started to take
notice of her savvy sense of modest style, the concept for Funky
Frum.com was born.
Lubchansky attended the Fashion Institute of Technology in New
York City where she graduated with a Bachelor of Arts degree
in Integrated Marketing Communications. Her experience in the
fashion and design industries, ranging from public relations
and marketing to buying and merchandising, have allowed her
to gain a wide realm of knowledge of the retail clothing industry.
Lubchansky brings a passion for fashion, an entrepreneurial
sense, and a commitment to a modest Jewish lifestyle with her
FunkyFrum.com modest clothing and accessories range from approximately
$35 to $200 per suggested retail item.
For more information, please visit Funkyfrum.com or call 866-828-9178.
New York, October 2005