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FunkyFrum.com – Stylish Modest Clothing
St. Louis, Missouri - Why sacrifice style for modesty? That’s
the concept behind FunkyFrum.com, a new online store. Rachel
Lubchansky, age 27, founded the savvy online fashion boutique
to provide an e-solution “for the broad spectrum of women
who aren’t willing to forgo femininity and style for modest
dressing.”
Lubchansky will kick off the launch of FunkyFrum.com, 5-9m on
August 15th, with a preview trunk show at her 1930’s home
in St. Louis, Missouri.
Her e-commerce website officially opened for business in August.
“Expect a refreshing mix of modestly-appropriate skirts,
tops, sweaters, blouses and head garb,” says Lubchansky.
“The biggest issue modest-abiding modern women face today
is the limited assortments of stylish clothing currently available
at retail. FunkyFrum.com will provide clients with attractive,
modest wardrobing options for all occasions, seasons and environments.”
Upon relocating to St. Louis (her hometown) in 2002 from New
York, Lubchansky (formerly Rachel Milder) realized a void in
the market of modest women’s apparel. As a style-sensitive,
newly Modern Orthodox Jewish woman, Lubchansky had a hard time
finding feminine, youthful and stylish modest apparel to suit
her new choice of lifestyle. When neighbors and friends started
to take notice of her savvy sense of modest style, the concept
for FunkyFrum.com was born.
Lubchansky attended the Fashion Institute of Technology in New
York City where she graduated with a B.A. degree in Integrated
Marketing Communications. Her experience in the fashion and
design industries - ranging from public relations and marketing
to buying and merchandising - have allowed her to gain a wide
realm of knowledge of the retail clothing industry.
FunkyFrum.com modest clothing and accessories will range from
approximately $35 to $200 suggested retail per item. For more
information, please log onto www.Funkyfrum.com or call 1-866-828-9178.
To schedule a press interview, please call Michelle Soudry at
561-558-9626 or email msoudry@thegabgroup.com
Sephardic Jewish Voice
October 2005, New York
JewishVoiceNY.com
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