When I envisioned the products at FunkyFrum.com, my not-so psychic mind saw flat colors, straight skirts and loose-fitting tops with maybe a sequin or two to merit the “funky.” Sister, was I wrong. The web site, established in 2005 by 27-year-old Rachel Lubchansky (formerly Rachel Milder), offers trendy, beautiful tops, skirts and suits worthy of the pages of the Anthropologie catalogue.

Based in St. Louis, Missouri, Lubchansky’s personal passion for her line of stylish, yet modest clothing is reflected in her naming of each piece (Bye, Bye Birdie or Aida, for example) creating an individual “personality” for each item. The same attention is apparent in details like beading and shirring on her tops ($12 to $78), which give an elegant touch to everyday wear. The selection ranges from simple cotton tees to sweaters with a metallic glimmer and savvy blazers complete with quirky appliqué. Calf- and ankle-length long skirts ($43 to $81) combine color, texture, and that undeniably feminine swish that we girls just love. Each has a little something extra—intricate stitching, unexpected angles, luxurious fabric—that adds to the overall appeal. The suits and sets ($132 to $209) have a vintage, classic feel with a modern twist. My personal favorite is the Song & Dance, which looks like it came straight out of an Audrey Hepburn movie.

Handy size charts are available for fitted items, which is always a plus when you can’t try-on in person. FunkyFrum.com also offers e-gifts (gift certificates) for $25, $50, $100 or $250 denominations if you’re not sure what to get someone, or want to hint around for yourself.

If the price tags scare you (while modest in design, they’re not modest in price) check out the sale pages. You’ll find fantastic bargains on some gorgeous garb. Even if you don’t dress frum, you can outfit yourself for the office here—and you’ll have the added satisfaction of knowing the other gals don’t have the same things in their closets.

If there’s a downside to this site, it’s that their product line is somewhat small. But be patient. There’s much more to come.

- Sarah Glendon Lyons


SHEBREW MAGAZINE
January 2006

www.shebrew.com